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Jan 27, 2020 02:21

Sustainability - the mega trend - and 5 other trends for 2020

By Johan Sommar

When writing about ecommerce trends, there’s always a question as to whether it’s a trend, a paradigm shift or shifting baseline you are talking about. In many ways, the trend itself is not new, just the level of the trend. When you look at trends, you can choose between focusing on trends that...

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Jan 15, 2020 02:58

3 ways to enhance the in-store experience

By Fredrik Forssberg

It´s no news that physical stores have been facing challenges in recent years. Many companies have focused almost exclusively on the fast-growing e-commerce. But to be honest, how much of your total sales does your e-commerce really account for? Many retail companies with both physical and...

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Jan 13, 2020 04:25

Where do you start if you want to create your own online marketplace?

By Johan Sommar

Deciding to create your own online marketplace is one thing. But knowing where to start is another. If you want your online marketplace to serve your business well then there are a number of things you have to ask yourself.

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Jan 10, 2020 04:27

Which retail verticals can start a marketplace?

By Johan Sommar

When you think online marketplaces, what comes to mind? Probably one of the quintessential marketplace examples like Amazon, eBay or Tmall where you can shop almost anything you can think of.

Marketplaces aren’t just about being everything to all customers though. They also present a great...

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Jan 10, 2020 03:52

What type of system and technology are used for online marketplaces?

By Ulrika Stroth Karlsson

In today’s world systems - ERPs, order management, back-end, front ends, middle ends - can communicate with each other much more easily than in the past. As systems talk to each other better and better, more fruitful collaboration takes place within and between companies. This collaboration...

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Jan 10, 2020 03:30

5 hands-on tips to start selling on marketplaces

By Ulrika Stroth Karlsson

Product information, prices, product range, product images, brand identity and organizational changes. All of these factors need to be considered if or when you decide to expand your reach and start selling on an online marketplace.

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Jan 10, 2020 09:51

Online marketplaces - the business model

By Ulrika Stroth Karlsson

The business model used in online marketplaces is called platform commerce, and is central to giants such as Amazon, Apple, Uber and Airbnb. These companies connect buyers and sellers at a global scale and are growing faster than we have ever seen businesses grow. The principal revenue model for...

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Dec 18, 2019 09:27

How marketplaces are setting customer expectations for online shopping

By Johan Sommar

On the face of it, creating an online marketplace can help you win customers simply because that’s how many of us prefer to shop now. With half of our online shopping journeys starting on marketplaces, they’re fast displacing search engines like Google as the place to find what we want to buy.

...

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Dec 17, 2019 02:39

Who should start an online marketplace?

By Johan Sommar

Marketplaces are already a major part of today’s retail industry. Their influence is very likely to grow as customers look to make sense of the sheer amount of choice ecommerce has created for them.

While the future might be marketplace-oriented, starting an online marketplace isn’t necessarily...

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Dec 17, 2019 02:38

What are the different types of online marketplaces?

By Johan Sommar

Not all online marketplaces are created the same. Ecommerce retailers looking to create a marketplace of their own have an array of different models they can adopt. It’s important to understand each of them to identify the one that works best for your business.

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