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Nov 16, 2017 05:50

How your customers use all product information you share

By Ulrik Viebke

Product information goes beyond what you think. It's not just about providing the company's own system with the information needed to present sellable items on the web. The company also need tentacles far outside, and it is even more important in the future when the lead times from offer to...

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Nov 01, 2017 09:40

How PIM Supports The Customer Journey

By Anders Andersson

PIM supports all stages of the customer Journey. More and more customers jump between different sales and marketing channels through the different stages of their customer journey. That requires good and consistent product information in all channels.

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Oct 26, 2017 12:00

Finding the right tool for marketing automation

By Martin Zellman

There was a time when it was easy to obtain quick information about the happenings on the market, who’s running the show at the moment, and what differentiates the different systems. After almost seven years in sales of tools within email marketing, I went over to the buyer side of things to...

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Sep 15, 2017 12:00

How do I know if a PIM system is right for me?

By Alexandra Dornérus

We often ask ourselves how to make our business more profitable, and what opportunities exist to make it happen.

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Feb 27, 2017 12:00

How to start a PIM project

By Ulrik Viebke

A forthcoming PIM implementation tends to inspire a lot of questions and considerations, often making it a challenge to put your plan into action. Here, Avensia PIM & Business analyst, Ulrik Viebke, explains how to avoid getting stuck in the planning phase to swiftly establish your PIM work for...

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Feb 15, 2017 12:00

Top 50 innovations in retail

By Anders Andersson

From digital price tags to Carbon 3D Printing – keeping up with fast-developing retail innovations and all the latest tech trends in the industry can be a challenge. 

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Nov 29, 2016 12:00

Designing for the loyal

By Anders Andersson

A satisfied customer is your best ambassador. In fact, it is said that most of the business revenue come from 20 percent of its loyal customers. That is only one reason not to forget about the digital customer experience when designing your next e-commerce solution.

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Nov 10, 2016 12:00

WHY PIM? – An introduction when you need a PIM…

By Ulrik Viebke

What is a Product Catalogue?

A product catalog is a database with product information. On top of the database, software is added to communicate and use the product information. The user interface is often part of the software using the database, such as an ERP system and the look-and-feel of the...

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Nov 10, 2016 12:00

How not to crush customer confidence

By Anders Andersson

Do recognize the most common pit falls when it comes to designing your e-commerce site? Not many do. But it is a fact that poor user experience can be devastating for any digital launch.  This Speckyboy article gathers nine user experience design pointers to consider before launching your next...

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Oct 27, 2016 12:00

​How about a demo in the sunshine?

By Anders Andersson

Avensia Storefront attends Microsoft Dynamics Industry Summit. A place where Dynamics Partners meet and expand their network. Christian Tellström, Senior Solution architect for Avensia Storefront, shows the solution in the beautiful San Diego weather.

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