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May 22, 2019 11:44

To those who say Instagram is not for B2B players

By Alexandra Dornérus

Social media seems to be a general fear for B2B companies – many only go as far as LinkedIn. Nothing wrong with LinkedIn, it is an important channel, but there are more channels and more reasons why your company should be present there too. Having a strong online presence will provide additional...

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May 14, 2019 02:27

Who should answer your customers’ questions? A man or a machine?

By Tobias Bergström

In a time where so much of interactions are digitalized and automated, your customers sometimes need to be able to communicate with your company’s humans directly. This communication should not be neglected as a very powerful marketing channel.  

Our society is changing. More aspects of our...

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Apr 12, 2019 04:08

The blurring of the borders between B2B and B2C enables us to create a supply chain omnipresence.

By Tobias Bergström

Globalization and digital transformation enable companies to drive sales through any channel.  Supply chain omnipresence allows sellers to widen their reach tremendously without having to manage broadly distributed and inconsistent data, order information, customer profiles, and inventory held...

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Mar 13, 2019 10:45

B2B: Visualize or vanish!

By Tobias Bergström

Many decisions about large investments are taken without sufficient information about the product. The most basic information about the product - what it looks like and how it works, is often lacking in the B2B world. Compare it to buying a new car without having visited the car show room, or...

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Jan 21, 2019 03:37

The modern B2B buyer - infographic

By Tobias Bergström

Everyone has made lifestyle changes in today's era of digitalization and fast moving information, and this is also true for B2B buyers, especially the younger ones. The mantra of the younger generations is “Any app or brand that make my life easier”,  and this is also applicable when they are...

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Jan 20, 2019 09:04

A digital survival kit for B2B

By Tobias Bergström

5 key ecommerce facts you simply can’t ignore

Digitalized consumer behavior has been keeping B2C players on their toes for a number of years, as the needs and demands from consumers are constantly changing. Today, as 71% of B2B customers start their search with a generic search online*, B2B...

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Dec 07, 2018 03:48

Black Week – buy without the bye bye

By Cecilia Granath

Black Week can be a nightmare for ecommerce sites. If they go down, companies can lose millions of SEK in sales. Shoppers go elsewhere, and brands could end up in the news – for the wrong reasons. We’re happy to report that our ecommerce customers exceeded sales, while our sites exceeded our...

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Nov 23, 2018 01:45

Black Friday – shop without the drop

By Cecilia Granath

Your customers’ purchases should set the limit, not your site. Thinking about your ecommerce site performance on peak shopping days like Black Friday is becoming more important. It makes sure you take better care of your customers, and ultimately better care of your brand. You want people to...

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Nov 07, 2018 10:40

Meet Avensia at ARKAD, the largest career fair in Scandinavia

By Ulrika Stroth Karlsson

On the 14th and 15th of November, Lund University, Faculty of Engineering will be crowded with thousands of students and exhibitors eager to meet new people and seize future opportunities, at ARKADthe largest career fair in Scandinavia. Avensia will be there and we are hoping to meet you who...

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Sep 21, 2018 03:14

The Swedish e-com market and the importance of strategy

By Ulrika Stroth Karlsson

In an excellent article about Swedish e-commerce, where the Beaconomist (in Swedish) talks with some of the major players in the field, about consumer demands, competition, trends and Amazon, it becomes apparent to the reader that the market for e-commerce solutions and products is thriving. The...

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