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Nov 21, 2019 03:24

8 signs that customer loyalty work is neglected in a company

By Jens Axelsson

Recently, Voyado released a report on how Swedes consume and respond to marketing campaigns in loyalty programs. The report reveals statistics and insights based on millions of transactions from Swedish retail companies. Most importantly it tells us that modern commerce is constantly changing,...

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Nov 13, 2019 03:57

PIM and MDM - what is the difference?

By Ulrika Stroth Karlsson

The most important differences between a PIM system and an MDM system are the scope of the data and ownership within the organization. A PIM system is used to manage commercial product data, whereas an MDM system is used for managing complex relationships between many types of information, such...

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Nov 12, 2019 02:00

Work in process: Moelven - streamlining their work with product information

By Ulrika Stroth Karlsson

Moelven are resellers of wood based raw materials for processing in other industries and also use it in their own products. They manufacture everything wood-based for the home, lumber for industry, glulam, building modules, flexible office solutions, chips and bioenergy. In addition to industry...

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Oct 28, 2019 09:28

Work in progress: A new digital infrastructure for the Norwegian construction & DIY industry

By Ulrika Stroth Karlsson

1 million products. 700 suppliers. 1500 data updates every day. These are some of the challenges Byggtjeneste are addressing together with Avensia and Riversand. Byggtjeneste have embarked on a digital transformation journey to optimize the flow of information, increase the efficiency and enable...

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May 22, 2019 11:44

To those who say Instagram is not for B2B players

By Alexandra Dornérus

Social media seems to be a general fear for B2B companies – many only go as far as LinkedIn. Nothing wrong with LinkedIn, it is an important channel, but there are more channels and more reasons why your company should be present there too. Having a strong online presence will provide additional...

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May 14, 2019 02:27

Who should answer your customers’ questions? A man or a machine?

By Tobias Bergström

In a time where so much of interactions are digitalized and automated, your customers sometimes need to be able to communicate with your company’s humans directly. This communication should not be neglected as a very powerful marketing channel.  

Our society is changing. More aspects of our...

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Apr 12, 2019 04:08

The blurring of the borders between B2B and B2C enables us to create a supply chain omnipresence.

By Tobias Bergström

Globalization and digital transformation enable companies to drive sales through any channel.  Supply chain omnipresence allows sellers to widen their reach tremendously without having to manage broadly distributed and inconsistent data, order information, customer profiles, and inventory held...

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Mar 13, 2019 10:45

B2B: Visualize or vanish!

By Tobias Bergström

Many decisions about large investments are taken without sufficient information about the product. The most basic information about the product - what it looks like and how it works, is often lacking in the B2B world. Compare it to buying a new car without having visited the car show room, or...

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Jan 21, 2019 03:37

The modern B2B buyer - infographic

By Tobias Bergström

Everyone has made lifestyle changes in today's era of digitalization and fast moving information, and this is also true for B2B buyers, especially the younger ones. The mantra of the younger generations is “Any app or brand that make my life easier”,  and this is also applicable when they are...

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Jan 20, 2019 09:04

A digital survival kit for B2B

By Tobias Bergström

5 key ecommerce facts you simply can’t ignore

Digitalized consumer behavior has been keeping B2C players on their toes for a number of years, as the needs and demands from consumers are constantly changing. Today, as 71% of B2B customers start their search with a generic search online*, B2B...

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