Apr 12, 2019 04:08

The blurring of the borders between B2B and B2C enables us to create a supply chain omnipresence.

By Tobias Bergström

Globalization and digital transformation enable companies to drive sales through any channel.  Supply chain omnipresence allows sellers to widen their reach tremendously without having to manage broadly distributed and inconsistent data, order information, customer profiles, and inventory held in multiple, disparate systems that don’t talk to each other. Fewer resources are required to manage product data, marketing, merchandising, and selling operations. With a supply chain infrastructure in place, you can quite easily use a B2C e-commerce platform to support B2B features and marketplaces. At the same time, B2B e-commerce platforms are enabling sellers to launch B2C e-commerce and marketplace capabilities. Everyone can be everything.

Stenströms, the classic B2B company that went B2C with ease, with a strategic choice of platform

One of Avensia’s customers, quality shirt manufacturer Stenströms, is a fine example of a company who futureproofed their business by creating a supply chain omnipresence. During the initial meetings with Avensia’s advisors, Stenströms’ idea was to only have a B2B site, to optimize their way of working with agents and retailers. But when the partnership between Stenströms and Avensia was signed, the ambition of the project was altered completely. Instead of just building a B2B, they realized that since they were investing in a new platform, they might as well future-proof their business, and launch a B2C as well, on the same platform. That would bring Stenströms’ products to their customers, beyond the limitations of shop opening hours. A very classic B2B business went B2C with ease, because they already had the infrastructure and supply chain in place for it. Read the whole story about Stenströms' journey together with Avensia.

If you would like to learn more about how you can leverage these trends for your business and capture the enormous revenue and efficiency benefits available for you, reach out to me! I’m a quick email away at tobias.bergstrom@avensia.com

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