According to a report from Forrester, and future B2B online summit speaker Andy Hoar, B2B companies should secure their online sales and prepare for the future dominance of Alibaba and Ebay.
Will marketing automation, quality content and mobile e-commerce platforms make a significant impact on B2B e-commerce this year?
Physical stores has for a long time been seen as cost centres and showrooms for pure-player e-commerce sites like Amazon. But the opinion is shifting, making arguments like these outdated.
Today’s business buyers are pickier than ever before. Many B2B firms are struggling to deliver the best experience and to provide consumer-like experiences to their buyers as they research, purchase and utilize the products. This report from Aberdeen Group highlights how B2B companies should act...