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May 05, 2016 12:00

Return on Omnichannel investment

By Anders Andersson

Physical stores has for a long time been seen as cost centres and showrooms for pure-player e-commerce sites like Amazon. But the opinion is shifting, making arguments like these outdated.

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Apr 27, 2016 12:00

​ Empowered customers are changing B2B buying

By Anders Andersson

Today’s business buyers are pickier than ever before. Many B2B firms are struggling to deliver the best experience and to provide consumer-like experiences to their buyers as they research, purchase and utilize the products. This report from Aberdeen Group highlights how B2B companies should act...

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