Recent Posts

Feb 06, 2018 09:41

Enriching Product Information using Machine Learning and Visual Recognition

By Maxim Machalek

This article kicks off the first of a series, where we delve into the world of Machine Learning and Visual Recognition. This article is an easy read for anyone with a basic understanding of PIM, while our upcoming ones will dig deeper into and share the best practices and code examples for...

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Dec 19, 2017 08:20

Retailers' loyalty programs are coming up short

By Jens Axelsson

Reading Malin Sundström’s call to action titled “Loyalty programs need to become significantly better” has inspired me to throw in my two cents into this much needed conversation; a conversation ignited by Robert Eriksson from Daymaker via his brilliant piece highlighting how retailers lose...

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Dec 13, 2017 04:10

Bug in production - is it important?

By Sigurdur Birgisson

Another experience from my Atlassian journey is about bugs. As a test and quality professional, there are always strong feelings about this one. Bugs are bad and should be disintegrated, fixed, prevented and anything in between, right?

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Dec 13, 2017 04:06

Testing is not an end in itself!

By Sigurdur Birgisson

It has been written about so many times, and in so many different forms. This is my version, which is based on my experiences as a consultant/contractor and my work at Atlassian. I learned plenty of things at that company, and a year later I have also been able to digest some of it, and I hope...

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Nov 24, 2017 02:16

What is B2C Ecommerce?

By Anders Andersson

B2C ecommerce (Business-to-Consumer) ecommerce is the exchange of products or services over the internet between businesses and individual consumers. Companies sell online goods directly to consumers (the end users of their products or services).

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Nov 23, 2017 03:48

What is Ecommerce?

By Anders Andersson

Ecommerce, which can also be written e-commerce or eCommerce, stands for electronic commerce. It comprises all sorts of trading, distribution and marketing of products and services through use of computer networks, such as the internet.

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Nov 16, 2017 05:50

How your customers use all product information you share

By Ulrik Viebke

Product information goes beyond what you think. It's not just about providing the company's own system with the information needed to present sellable items on the web. The company also need tentacles far outside, and it is even more important in the future when the lead times from offer to...

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Nov 01, 2017 09:40

How PIM Supports The Customer Journey

By Anders Andersson

PIM supports all stages of the customer Journey. More and more customers jump between different sales and marketing channels through the different stages of their customer journey. That requires good and consistent product information in all channels.

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Oct 26, 2017 12:00

Finding the right tool for marketing automation

By Martin Zellman

There was a time when it was easy to obtain quick information about the happenings on the market, who’s running the show at the moment, and what differentiates the different systems. After almost seven years in sales of tools within email marketing, I went over to the buyer side of things to...

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Sep 15, 2017 12:00

How do I know if a PIM system is right for me?

By Alexandra Dornérus

We often ask ourselves how to make our business more profitable, and what opportunities exist to make it happen.

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