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Jan 10, 2020 04:27

Which retail verticals can start a marketplace?

By Johan Sommar

When you think online marketplaces, what comes to mind? Probably one of the quintessential marketplace examples like Amazon, eBay or Tmall where you can shop almost anything you can think of.

Marketplaces aren’t just about being everything to all customers though. They also present a great...

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Jan 10, 2020 03:52

What type of system and technology are used for online marketplaces?

By Ulrika Stroth Karlsson

In today’s world systems - ERPs, order management, back-end, front ends, middle ends - can communicate with each other much more easily than in the past. As systems talk to each other better and better, more fruitful collaboration takes place within and between companies. This collaboration...

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Jan 10, 2020 03:30

5 hands-on tips to start selling on marketplaces

By Ulrika Stroth Karlsson

Product information, prices, product range, product images, brand identity and organizational changes. All of these factors need to be considered if or when you decide to expand your reach and start selling on an online marketplace.

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Jan 10, 2020 09:51

Online marketplaces - understanding the business models for operators and retailers

By Ulrika Stroth Karlsson

The business model used by online marketplace operators is called platform commerce, and is central to giants such as Amazon, Apple, Uber and Airbnb. These companies connect buyers and sellers at a global scale and are growing faster than we have ever seen businesses grow.

In this post we...

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Dec 18, 2019 09:27

How marketplaces are setting customer expectations for online shopping

By Johan Sommar

On the face of it, creating an online marketplace can help you win customers simply because that’s how many of us prefer to shop now. With half of our online shopping journeys starting on marketplaces, they’re fast displacing search engines like Google as the place to find what we want to buy.

...

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Dec 17, 2019 02:39

Who should start an online marketplace?

By Johan Sommar

Marketplaces are already a major part of today’s retail industry. Their influence is very likely to grow as customers look to make sense of the sheer amount of choice ecommerce has created for them.

While the future might be marketplace-oriented, starting an online marketplace isn’t necessarily...

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Dec 17, 2019 02:38

What are the different types of online marketplaces?

By Johan Sommar

Not all online marketplaces are created the same. Ecommerce retailers looking to create a marketplace of their own have an array of different models they can adopt. It’s important to understand each of them to identify the one that works best for your business.

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Dec 17, 2019 01:21

Why start your own online marketplace?

By Johan Sommar

If you are a successful ecommerce company, you may wonder what creating an online marketplace can do for your business. Is it really that different to how you do commerce today? Today nearly half of all online product searches start on marketplaces. From Amazon to Tmall to eBay and more,...

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Nov 29, 2019 10:43

10 retail trends you cannot ignore this holiday season

By Johan Sommar

The holiday season is here and it’s not just the bells that are going to be ringing. The tills are also going to be in full flow as retail enters its most wonderful time of the year.

It looks as though 2019 is going to be particularly strong with the National Retail Federation predicting a...

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Nov 21, 2019 03:24

8 signs that customer loyalty work is neglected in a company

By Jens Axelsson

Recently, Voyado released a report on how Swedes consume and respond to marketing campaigns in loyalty programs. The report reveals statistics and insights based on millions of transactions from Swedish retail companies. Most importantly it tells us that modern commerce is constantly changing,...

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