Recent Posts

May 07, 2020 03:53

Sharpening your digital tools: why optimizing e-commerce is so essential

By Jack Stratten

Even as the first signs of Covid-19 emerged in China, and epidemiologists began to prepare for a global pandemic, retail experts knew that good e-commerce might now be a means of survival for retailers.

And rapidly, this became very apparent. What’s also clear is that simply having the...

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Apr 15, 2020 10:46

3 hands-on tips to optimize digital sales using your CRM-channels

By Charlotta Johansson

CRM plays a major role in the survival of companies. How can you use your CRM to inform and convert using digital channels? Here are some practical tips that can help you:

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Jan 31, 2020 11:23

CSI is the most important key figure!

By Jens Axelsson

Today, when customers so easily can chose to do their shopping wherever they want, deep and genuine customer relationships will be required to survive on the market in the long run. Still, most retailers are basing their strategic decisions on sales reports only. When do statistics about...

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Jan 27, 2020 02:21

Sustainability - the mega trend - and 5 other trends for 2020

By Johan Sommar

When writing about ecommerce trends, there’s always a question as to whether it’s a trend, a paradigm shift or shifting baseline you are talking about. In many ways, the trend itself is not new, just the level of the trend. When you look at trends, you can choose between focusing on trends that...

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Jan 15, 2020 02:58

3 ways to enhance the in-store experience

By Fredrik Forssberg

It´s no news that physical stores have been facing challenges in recent years. Many companies have focused almost exclusively on the fast-growing e-commerce. But to be honest, how much of your total sales does your e-commerce really account for? Many retail companies with both physical and...

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Jan 13, 2020 04:25

Where do you start if you want to create your own online marketplace?

By Johan Sommar

Deciding to create your own online marketplace is one thing. But knowing where to start is another. If you want your online marketplace to serve your business well then there are a number of things you have to ask yourself.

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Jan 10, 2020 04:27

Which retail verticals can start a marketplace?

By Johan Sommar

When you think online marketplaces, what comes to mind? Probably one of the quintessential marketplace examples like Amazon, eBay or Tmall where you can shop almost anything you can think of.

Marketplaces aren’t just about being everything to all customers though. They also present a great...

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Jan 10, 2020 03:52

What type of system and technology are used for online marketplaces?

By Ulrika Stroth Karlsson

In today’s world systems - ERPs, order management, back-end, front ends, middle ends - can communicate with each other much more easily than in the past. As systems talk to each other better and better, more fruitful collaboration takes place within and between companies. This collaboration...

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Jan 10, 2020 03:30

5 hands-on tips to start selling on marketplaces

By Ulrika Stroth Karlsson

Product information, prices, product range, product images, brand identity and organizational changes. All of these factors need to be considered if or when you decide to expand your reach and start selling on an online marketplace.

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Jan 10, 2020 09:51

Online marketplaces - the business model

By Ulrika Stroth Karlsson

The business model used in online marketplaces is called platform commerce, and is central to giants such as Amazon, Apple, Uber and Airbnb. These companies connect buyers and sellers at a global scale and are growing faster than we have ever seen businesses grow. The principal revenue model for...

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