Nov 01, 2017 09:40

How PIM Supports The Customer Journey

By Anders Andersson

PIM supports all stages of the customer Journey. More and more customers jump between different sales and marketing channels through the different stages of their customer journey. That requires good and consistent product information in all channels.

This infographic shows how PIM integrates with some of those channels through different stages of the customer journey. If you want to know more about how your customers use and benefits from your product information, make sure to read this article.


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