We often ask ourselves how to make our business more profitable, and what opportunities exist to make it happen.
Today, the how is often about streamlining processes in order to reach the consumer at the exact moment they ask for your product or service. The challenge? Oftentimes, it’s personal resources, as well as being present and relevant in all of the consumers’ preferred channels. Many have reached the conclusion that a PIM system can be an advantage for a market oriented organization. But why?
Gearing up for contemporary as well as future possibilities and rapid development is a must. Not being able to test and experiment swiftly, means that you could miss out on the chance to become a market leader or lose an already established position as one. Without fast and simple preconditions for tech, it won’t be possible to successfully build an organization for the future.
For employees, the insight that a PIM system shouldn’t lead to staff cuts is valuable. The purpose of PIM is to enable individuals to put energy and creativity into things that create value. If you’re able to establish parallel work processes and have a well-functioning information distribution system internally, allowing for more time to be dedicated to competitive enrichment and search engine optimization, among other things. Individuals can then focus on finding and meeting the consumer at first interest for a product or service, which will naturally lead to an increased conversion rate.
Different roles in the business are bound to have different questions. One should pose these and reflect on them from these different perspectives to create an internal understanding of “what’s in it for me”:
Are you a marketing/e-commerce executive?
• Is it easy for you to follow up on your market activities?
• Do you have the opportunity to apply, test, and experiment simply and swiftly?
• Can you easily oversee your team’s ability to meet launch deadlines?
• Can successful campaign setups be reused in a simple way?
• Do you feel that your operative team finds it hard to deal with new marketing channels being set up?
Are you a product manager, brand manager, or product administrator?
• Is the work revolving around handling of products and articles simple and accessible?
• Can you easily receive and validate product information from suppliers?
• Do you get a lot of product related questions from your colleagues?
• Do you feel certain that you are presenting consistent product information in all channels where your assortment is found?
• Is it easy for you to figure out what markets each article is or is to be sold on?
Are you a web editor or graphic designer?
• How long before the articles are available on the market do you usually start working with print material containing enriched and validated product information?
• Do you feel like you spend a lot of time on corrections and translations?
• Do you have a central database for things like approved photos for products and categories, and videos linked with the right products and articles?
• Do you have the preconditions for these assets to be connected with more channels, to ensure that consistent language and product information is viewable in all channels?
• Is it easy for your external communication agencies to access validated texts and assets?
Are you a key account manager or in sales?
• Do you have easy access to print material/PDFs (e.g. sales material and catalogues) for delivery to clients?
• Can you easily adjust sales material for your own market and/or individual clients based on your selection?
To be able to calculate ROI within 1-2 years of your PIM investment, a company should have a revenue of about 100 million SEK or more.