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Dec 18, 2019 09:27

How marketplaces are setting customer expectations for online shopping

By Johan Sommar

On the face of it, creating an online marketplace can help you win customers simply because that’s how many of us prefer to shop now. With half of our online shopping journeys starting on marketplaces, they’re fast displacing search engines like Google as the place to find what we want to buy.

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Dec 17, 2019 02:39

Who should start an online marketplace?

By Johan Sommar

Marketplaces are already a major part of today’s retail industry. Their influence is very likely to grow as customers look to make sense of the sheer amount of choice ecommerce has created for them.

While the future might be marketplace-oriented, starting an online marketplace isn’t necessarily...

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Dec 17, 2019 02:38

What are the different types of online marketplaces?

By Johan Sommar

Not all online marketplaces are created the same. Ecommerce retailers looking to create a marketplace of their own have an array of different models they can adopt. It’s important to understand each of them to identify the one that works best for your business.

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Dec 17, 2019 01:21

Why start your own online marketplace?

By Johan Sommar

If you are a successful ecommerce company, you may wonder what creating an online marketplace can do for your business. Is it really that different to how you do commerce today? Today nearly half of all online product searches start on marketplaces. From Amazon to Tmall to eBay and more,...

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