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Jan 21, 2019 03:37

The modern B2B buyer - infographic

By Tobias Bergström

Everyone has made lifestyle changes in today's era of digitalization and fast moving information, and this is also true for B2B buyers, especially the younger ones. The mantra of the younger generations is “Any app or brand that make my life easier”,  and this is also applicable when they are...

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Jan 20, 2019 09:04

A digital survival kit for B2B

By Tobias Bergström

5 key ecommerce facts you simply can’t ignore

Digitalized consumer behavior has been keeping B2C players on their toes for a number of years, as the needs and demands from consumers are constantly changing. Today, as 71% of B2B customers start their search with a generic search online*, B2B...

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