B2C ecommerce (Business-to-Consumer) ecommerce is the exchange of products or services over the internet between businesses and individual consumers. Companies sell online goods directly to consumers (the end users of their products or services).
Ecommerce, which can also be written e-commerce or eCommerce, stands for electronic commerce. It comprises all sorts of trading, distribution and marketing of products and services through use of computer networks, such as the internet.
Product information goes beyond what you think. It's not just about providing the company's own system with the information needed to present sellable items on the web. The company also need tentacles far outside, and it is even more important in the future when the lead times from offer to...
PIM supports all stages of the customer Journey. More and more customers jump between different sales and marketing channels through the different stages of their customer journey. That requires good and consistent product information in all channels.